Updated: Jul 11, 2018
A couple of seconds.
That’s how long you have to tempt web searchers to click on your blog title.
How do you seduce a searcher to click on your title? With help from the following tips.
Choose tips from the list. Mix and match. Brainstorm.
Write a tempting title!
20 Tips for Tempting Titles
1. Use action verbs
Start the title with an action verb. Choose one that’s compelling.
2. Use attention-grabbing adjectives
Searchers love blogs about both simple and flashy topics.
3. Spark curiosity
Ask a question that the searcher wants answered. Reveal secrets.
Examples: “Who Will Star In My Next Book?” “The Secrets to a Selling Synopsis Revealed”
4. Add a number
If your post includes a list of tips, steps, or items, include the number in your title. Searchers love numbers. They’re eye-catching. They promise a quick fix. Common numbers like “10” do well. So do obscure numbers like “19.”
5. Start with “How to…”
“How to…” is a classic.
Example: “How to Write a Flesh-and-Blood Villain”
6. Promise what you deliver
And deliver what you promise. Your title should accurately reflect the content of your post.
7. Apply alliteration
Alliteration is attention-getting.
8. Show value
Show the value of your post. Indicate the benefits to readers.
Example: “Gain More Readers with Catchy Blog Titles”
9. Keep it short
Edit the title until it’s as short as possible. A short title won’t get cut off in emails or search engine results.
10. Punctuate with care
Use the following punctuation: , – : ? !
Do not use: & <>#@ These punctuation marks confuse web browsers and RSS readers.
Use a comma instead of “and.”
Don’t place a period at the end of the title.
Use single quotation marks when quoting a source.
11. Avoid generic words
Avoid squishy words like “things.” Use Thesaurus.com. Be precise. Be powerful. Be colorful.
12. Consider your audience
This tip is related to “Show value.” Show the value to your demographic. To the visitors you want to attract. What does she want to read about? What does she want to know?
13. Be positive
Positives attract. Write titles with positive phrasing.
14. Avoid abbr.
Sorry. Avoid abbreviations. They’re confusing. They slow down the reader.
15. Learn from the professionals
Study the titles from professional blogs to see how it’s done.
16. Choose an eye-catching image
Your blog image is also a visual title. Choose an image that catches the eye. Your image should also indicate what the post is about.
Write down any and every title you can think of. Try every tip in the list. Mix and match. Run possible titles by friends and family. Sleep on it. Choose the most tempting title.
18. Avoid dropping names
Concentrate on the content of the blog, not name-dropping. Unless, of course, you’re writing about your interview with Nora Roberts!
19. Set the tone
Your title should match the tone of your post. Keep the tone conversational in both.
20. Include keywords
This tip can seem contradictory to all the rest. For the best SEO (Search Engine Optimization), your keyword should be placed at the beginning of your title. But phrasing based on keyword placement can lead to an awkward title. Do include your keyword in your title. Do your best to include it as close to the beginning of the title as possible.
So, now you know the secret to why I chose my title, “Blogging: 20 Tips for Tempting Titles.” Tips 20, 7, and 4. I hope you were tempted by my title.
Have you written a tempting title lately? Mention it in the comments, below.